online ad 3

it is some direct mail from englishtown, i think direct mail is work but cannot too much…….many direct mail will make ppl hate them.

online ad 2

this is some blog background.it have some movies’ poster on it. by the blog, they can sell the movies at the same time.i think this idea is good, but if i am the blogger, i will not select them because they are not look good.

online ad 1

it is a blogger page of the forum. There have Angel Tong’s blog. In her blog, most of the post name like a post which teach ppl how to keep fit,but it was selling her company’s keep fit plan. I think it is good because most forum ppl will be drawn attention by the post’s name and click to see the post.

w8hw ambient 3

i think that billboard use the surrounding and the shape of the billboard very good.The waterdrops-shape with the light of the top make the people know that it is represent a pore. the surrounding make the people feel that the pore is cleaning and it is the USP of this product.

w8hw ambient 2

This billboard is interesting.It sell adhesive paper and use it to the billboard. This billboard is clearly showing the message simply and make people think that the product is really work.so i think this billboard is great.

w8hw ambient 1

I think this billboard is really funny. The visual of a fat man break the edge of the billboard. If I go through the billboard on the street,  i will walk faster because the fat man is just like almost fall down now.

w8hw radio ad 3

http://www.tudou.com/playlist/playindex.do?lid=10507122

It radio ad used a soft tone to say. I think this is not a good way for radio ad because it is really boring and cannot make the people remember it.

w8hw radio ad 2

http://www.tudou.com/programs/view/eX10KmgbM0s/

It is a radio ad of kfc in the mainland china.At first, the speaker use a formal tone to tell a funny story. Then he ues a friendly tone to introduce the new product. I think this radio ad is good becauce it really can impress me. When he used a formal tone to say, i though that it may have some serious thing to say.Atherthat, he use a friendly tone to introduce the product to me. It just like a friendly telling a joke to me, so it can impress me.

w8hw radio ad 1

It is a radio ad on 1978. Before 90s, those advertisement direct to sell the product. I think the reason why the direction advertisement appear because many people was illiteracy. They cannot be sold the product with too difficult way as they would not get the meaning.

I think the interesting think is most advertisement before 90s was using a old tone to said something. Nowadays if some people use it tone to say, other people will think that it is so cherishing the past.

hw(w7)analysis slogan 3

This slogan is familiar to us.I think this slogan is great because it really can make people remember it.

In the slogan,it use “I’m lovin’ it” neigther “I love it” nor “I am loving it”.It is because “I love it” make the people feel that the keeping time is not long and “I am loving it” is too formal.”I’m lovin’ it” have friendly tone and make people feel the love of mcdonald is long.

This slogan is very suitable  for mcdonald and really great.