w8hw radio ad 2

http://www.tudou.com/programs/view/eX10KmgbM0s/

It is a radio ad of kfc in the mainland china.At first, the speaker use a formal tone to tell a funny story. Then he ues a friendly tone to introduce the new product. I think this radio ad is good becauce it really can impress me. When he used a formal tone to say, i though that it may have some serious thing to say.Atherthat, he use a friendly tone to introduce the product to me. It just like a friendly telling a joke to me, so it can impress me.

Posted in radio ad | Leave a comment

w8hw radio ad 1

It is a radio ad on 1978. Before 90s, those advertisement direct to sell the product. I think the reason why the direction advertisement appear because many people was illiteracy. They cannot be sold the product with too difficult way as they would not get the meaning.

I think the interesting think is most advertisement before 90s was using a old tone to said something. Nowadays if some people use it tone to say, other people will think that it is so cherishing the past.

Posted in radio ad | Leave a comment

hw(w7)analysis slogan 3

This slogan is familiar to us.I think this slogan is great because it really can make people remember it.

In the slogan,it use “I’m lovin’ it” neigther “I love it” nor “I am loving it”.It is because “I love it” make the people feel that the keeping time is not long and “I am loving it” is too formal.”I’m lovin’ it” have friendly tone and make people feel the love of mcdonald is long.

This slogan is very suitable  for mcdonald and really great.

Posted in copywriting | Leave a comment

hw(w7)analysis slogan 2

It is a slogan for apple in 1997.I think this slogan is great because it is short and simple but it can express the brand’s benefit in it.

One of the meaning of the slogan is the “thing”(product) become different.That mean it have some new product which is different with the previous product and other brand’s product.Another meaning of slogan is the product of apple make the people have different feeling.

This slogan is meaningful and easy to rememder,so i think it is a  good slogan.

Posted in copywriting | Leave a comment

hw(w7)analysis slogan 1

I think this slogan is quite normal..no any special..

But the slogan+the visual make people who know who the person is feel very funny and impressive.The person is a girl who won a famous singing competition.She like to dress up like a boy.At the previous time, some internet people called her”春哥” to mock her.

This slogan and visual is funny that it make the people who knew this thing think about “Oh yes..son and daugther is the same” because the appearience is very similiar.

Posted in copywriting | Leave a comment

print ad hw(w3)3

This advertising is simpler than the first and second one.This advertising said that if you go to the gym and learn boxing,all the danger you possibly face to will become easily to solve.For exsample a thief,he will seem like a”沙包”for you,will not hit you.

Posted in Uncategorized | Leave a comment

print ad hw(w3)2

This is a print ad for the light switch.It sell gym room.When the light switch off, the switch is “上扁下肥”.It look like a man with a big stomach.When the light switch on,the switch is”上肥下扁”.It look like a man with pectoral muscle.This means if you start the work,your big stomach will become pectoral muscle.This print ad look very funny,if i have it,i will play it more and more times.

Posted in Uncategorized | Leave a comment